Jay Parmar
SEO Consultant
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Transforming Revenue and Conversions for an Online Fitness Equipment Seller
Our client, a rapidly growing online fitness equipment retailer, approached us with the goal of improving their online sales performance. While they had seen some growth through organic traffic, their overall sales conversions and revenue were not aligning with their business expectations.
Problems
- Low Conversion Rates: Despite having a steady flow of traffic, the conversion rate was significantly below the industry average.
- Revenue Plateau: The client experienced stagnant revenue growth despite efforts in paid advertising.
- SEO and Content Optimization Issues: Their website lacked keyword optimization, content structure, and mobile-friendliness, affecting organic visibility.
- Poor User Experience: The website was not optimized for smooth navigation, leading to high bounce rates.
- Lack of Analytics Tracking: The client had no clear insight into visitor behavior or conversion bottlenecks.
Client Expectations
- Increase in overall revenue and profitability
- Improved conversion rates to capitalize on existing traffic
- Detailed analytics reporting to track growth and performance.
- Streamlined user experience to reduce bounce rates.
Category
SEO
Clients
Fitness Equipment Seller
Location
USA
Published
Dec 13, 2024
Local SEO e-Commerce SEO National SEO White Label SEO SEO audit Local SEO e-Commerce SEO National SEO White Label SEO SEO audit Local SEO e-Commerce SEO National SEO White Label SEO SEO audit
Amazing Outcome
Through our dedicated efforts, the client achieved significant business growth within six months:
- Revenue Growth: A 28.49% increase in overall revenue.
- Conversion Rate Improvement: A 63.74% boost in conversion rates, driving more sales from existing traffic.
- Transaction Growth: A 26.52% increase in the number of transactions.
- Improved Organic Traffic: Over 40% growth in organic traffic due to SEO improvements.
- Reduced Bounce Rate: Achieved a 15% reduction in bounce rates, reflecting enhanced user engagement.
- Better Decision-Making: With detailed analytics reporting, the client gained insights into performance trends and areas for further optimization.
